How to earn money on Instagram as a Travel Blogger

Instagram is one of the biggest markets in the social media world. The monthly search volume on the word Instagram is about 23, 188, 269, the monthly visit to Instagram is about 1 billion, and there are about 500 million active users a day.  If you’re not on Instagram, you are missing out. This is a guide on how to earn money on Instagram as a Travel blogger.

This guide is best suited for new travel bloggers, beginners to Instagram and anyone who wants to diversify their income streams and add Instagram to their income portfolio.

I have previously written about what a travel blogger is paid and how to make money as a travel blogger but I  decided to write this post on how to make money as an Instagram travel blogger because of the immense opportunity out there regardless of your followers count.

How to earn on Instagram as a Travel Blogger

What is Travel Blogging?

Travel blogging is about writing and sharing informative posts about destinations visited, tours done, experiences gained, the possible scams encountered, the people and the culture. Travel blogging is a personal record and experience with a huge potential to influence, encourage and inspire readers from all over the world to do the same.

Anyone with a passion for travelling can start a travel blog however to be successful at travel blogging, you need the right tools.

Tools for a Blog

  1. A free domain and an affordable hosting platform. I recommend!  The package offered by iPage includes iPage Web Hosting. Free Domain Registration, Free Setup, Free Support — All risk-free!image 9264239 10713140
  2. Grammarly is the world’s best grammar checker, great for writing travel stories and for keeping the interests of your readers.  Grammarly’s Free Grammar Checker. Helps corrects all grammar errors and check for plagiarism, it is free and instant.
  3. An email marketing tool. You need to capture your audience from the beginning of your blogging journey. Figuring out the best email marketing tool can be daunting especially because they often similar services. You need to create newsletters weekly or bi-weekly.

How to Earn Money on Instagram as a Travel Blogger – 3 Best Ways

How to Earn Money on Instagram as a Travel Blogger.

There are 3 best ways to earn money on Instagram even with a small following. They are

    1. Affiliate Marketing
    2. Sponsored Posts
    3. Photos

How to Earn Money on Instagram as a Travel Blogger through Affiliate Marketing

In order to use Affiliate Marketing as a way to earn money on Instagram, you need to sign up for an affiliate network. Go with Awin, they have a range of products you are already using and you will be happy to recommend to your audience.

Here are the steps to make money through Affiliate Marketing on Instagram:

Step 1: Find the product

Find an affiliate product you want to focus on every week that has a good commission for leads and sales. For example, if you decide to promote Fiverr to your audience, you need to calculate how many leads and sales you want to make. I always suggest 10 sales a week as a minimum. With a £25 commission per sale, you will make £250 a week for 10 sales. If you repeat the process, you will easily make £1,000 a month.

Step 2: Use Instagram Stories, Reels and Live

Use Instagram Live, Reels and stories to engage with your audience.

Here is a weekly schedule to help you get a minimum of 10 converts a week.

Monday: Use Instagram stories to welcome your audience into the week. Talk about your goals for the week. For example, my goal is always to help people like you to succeed through …. insert the affiliate product you’re promoting that week.

Tuesday: Create an Instagram Reel to talk about how that affiliate product is helping you to be more efficient.

Wednesday: Use your Instagram stories to announce your upcoming Instagram Live where you will show your audience how to succeed using that affiliate product.

Thursday: Use your Instagram stories to remind everyone about your Instagram Live on that day. (Study when your audience are most active and host an Instagram Live on the day they are most active)

Friday: Send a friendly thank you for attending my Instagram Live and direct them to your link.

Saturday: Use your Instagram stories to promote your affiliate product again and ask them to DM you if they want to know more.

Sunday: Follow through with those interested and offer a free service, for example, you can offer to recommend a service you have used through your affiliate product.

Repeat the process every week, sit back and enjoy your commissions.

Step 3: Find the right audience through hashtags.

You might be wondering how on earth will you find 10 people a week especially if your followers are your friends and families with absolutely no interest in what you are promoting.

The truth is you have to find the right audience for your niche. Type in the hashtags specific to your niche and the specific location you are targeting.

Also, spend about 30 minutes a day going through the profile of your ideal clients – travel bloggers. You will need to engage with them, you could like 5 of their most recent posts, add comments to the relevant posts,  follow them (most of them follow back), direct message them to check out your stories or your upcoming Live and start a conversation with them.

On Instagram, if you are in the same niche, you can build up conversations easily. You can ask a genuine question, in my case, I always ask for the best tips to a particular destination I see on their page.

Always use hashtags on your stories, reels, posts and IGTV.

How to Earn Money on Instagram as a Travel Blogger through Sponsored Posts

To earn money through sponsored posts, you will need a good engagement rate as well as a visually pleasing profile.

Many small businesses are happy to partner with you for sponsored posts if you have a good following count and a great engagement rate.

How to Earn Money on Instagram as a Travel Blogger through Travel photos

You can sell your Travel photos by using Instagram as your referring site to your website where you can sell your prints.

You can also sell your travel photos on Esty.

I hope you find this post useful.

If you have questions about Instagram, please put them in the comments below and I will try my best to answer your questions.

Want to get started?

Bolupe Maborukoje

Bolupe Maborukoje

Bolupe was once an architect. She now designs holidays from her Cambridge based travel agency. She is on a mission to help you turn your travel dreams into a reality. She is a luxury travel expert, helping you see luxury travel in the 'New Light'. Bolupe believes luxury travel is about the adventures, experiences and perspectives that are gained. She has the secrets to affordable luxury travel and that's the type of holidays she designs.

38 thoughts on “How to earn money on Instagram as a Travel Blogger”

  1. I found this post very interesting and I’m sure this would be of great help to many travel bloggers who are keen to increase their earnings. If you are a travel blogger it only makes sense to utilise what you already do to grow your audience and income at the same time. The tips offered here would seem to be a great way to get started.

    • Absolutely, Nicole. I feel people don’t need to pay for expensive courses to learn about monetising their platforms.I am glad you found the tips helpful.

  2. well-written article for all Instagrammers looking to start earning. So much useful information with relevant links to save time.

  3. Great tips on how to monetize a travel blog, and very timely for me since I am just really beginning to focus on mine and monetize it 🙂 Thanks for all the great tips, I’ll be sure to put some of these into practise.

    • I know, many Instagram courses out there will only scratch the surface for you and then you end up buying more courses. It makes me happy that you found it helpful

  4. Bolupe, I love these tips, especially the one about selling your travel photos. I always end up with hundreds of unused pics each day when I travel, and finding a way to use them would be great. I also didn’t know people were selling photos on Etsy! Instagram is so visual that it could be a great way to drive people to an Etsy shop. Great ideas!

    • Absolutely, we all end up with loads of pictures that many people are looking to buy for calendars, magazines and different printing projects. Your Instagram page can have a link to your Etsy page. I’m glad you found these ideas great.

  5. Some great tips there, from reels to live stories to posts for affiliates, there is a whole lot of options out there. I think the key is to gain more followers in order to build more traction with brands! Plus having a public profile is key, for the longest time I had a private one which wasn’t helping!

    • Absolutely, it is important to have an Instagram business page which will be public and of course if you wish, you can have another page for private stuff.

  6. This is such a useful guide for people that are new to Instagram marketing. I know I struggled to understand how to monetise Instagram when I first started out and wish I’d found a guide like this.

  7. I like how you laid out the steps to promote a product on Instagram. I would be interested in trying that out, even if I am not earning any money with it, but just to see how the interaction goes. How do you calculate your engagement rate? Do you have a preferred method for calculating it or do use a website to do it for you?

    • I normally calculate my engagement rate by checking the number of people that made sales. That’s what important to me. Also, the smaller the audience, the bigger the trust and follow-throughs.

    • Hi Megan,
      I am glad you found this helpful. It is great to set up your blogging business the right way from the start. If you need any help, drop me a DM on Instagram.


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